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After graduate school, Ms. Virgil began conducting market research in the healthcare industry. During her five years as Manager of the Strategic Business Unit for Blue Cross Blue Shield of Texas, Dydra directed projects on market analysis and segmentation; product development; strategic planning, and support for sales leads. After moving to Atlanta, she worked as a Market Research Consultant for consumer products with Paul A. Warner and Associates, Inc. She conducted extensive research in the cosmetic, beverage, snack foods, automotive and health insurance industries. From 1989 to 1992, she directed market research activities, market information and product development for the Atlanta division of Saint Joseph's Health System, a national healthcare system. For the past fifteen years, Ms. Virgil has provided her expertise to clients of V & L Research and Consulting, Inc. |
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V&L Research and Consulting, Inc. |
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Dydra H. Virgil, Principal |
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Dydra has an MBA with a specialty in Market Research from Wake Forest University in Winston-Salem, North Carolina. She received an undergraduate degree in Economics from the University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
SKILLS AND EXPERIENCE
Skilled focus group moderator/outstanding presentation skills.
Extensive experience in the compilation of market information through all phases of primary and secondary research. Skilled in competitor analysis, market segmentation, product/service evaluation and custom profiles.
Unusually strong in conducting research to support strategic plans and marketing plans.
Designed and conducted numerous studies to assess attitudes, awareness, usage, motivation and satisfaction.
PROFESSIONAL AFFILIATIONS Academy for Health Services Marketing/Atlanta Chapter, Chapter Leader Outstanding Young Women of America, 1997 Candidate Babcock School of Management Wake Forest University, Alumni Council Sheltering Arms, Board of Directors, 2003-06 Georgia Society for Healthcare Planning and Marketing, President, 1994-95 Leadership DeKalb, Class of 1995 Coalition of 100 Black Women, Decatur/DeKalb Chapter, Corresponding Secretary DeKalb Chamber of Commerce, International Council Marketing Research Association-Atlanta Chapter, Treasurer, 1999-2000 Georgia 100 Mentor Exchange, Mentor 1998-2003 Our House Daycare Center for the Homeless, Chairperson, Board of Directors Who’s Who in Black Atlanta, 2001, 2002 & 2003
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